Clik here to view.
Should Florists Charge for Proposals?
A question I’ve seen florists ask more often than usual this year is: Should I charge for proposals? This is a BIG question and there isn’t a one-size-fits-all answer, but in today’s livestream I...
View ArticleClik here to view.
What Do New Florists Need To Know?
What do new florists need to know? Well, frankly, a lot! And after over 25 years in the floral industry I am amazed at some of the basic flower care fundamentals that are missed along the way. How are...
View ArticleClik here to view.
Wedding Day Prep
What do florists do on the morning-of a wedding? A florist asked me recently, “How do you actually do a wedding?” She knows how to price it. She knows how to book it. But how do you actually “do the...
View ArticleWhat Do Florists Bring To a Wedding?
How do florists set up a wedding? When I was first starting my home-studio floral business almost 20 years ago, I often felt like I was pulling a rabbit out of my hat on the day-of a wedding. I was...
View ArticleHow To Get More Business Reviews in 2022
Happy new year, Floralpreneur®! A florist asked the other day, “How do you ask for reviews from your clients? Do you ask for an opened ended review or send them a questionnaire?” I’ve done both over...
View ArticleDo Florists Have To Go To Floristry School?
If you want to be a florist, do you have to go to Floristry School? It’s a question I see a lot and I know there can be some strong opinions on the subject. Click to see my answer to the question and...
View ArticleClik here to view.
How To Book A Wedding In 10 Days
How Do You Avoid A Constant Back And Forth With Clients? A floralpreneur® asked, “I have seen you post that you have a phone conversation with a client for weddings and then you usually don’t really...
View ArticleClik here to view.
Should Florists Use Artificial Intelligence In Marketing?
Everyone’s talking about using AI to automate, but what role should automation play in your floral design business? It’s tempting to lean into automating your business–and I get it, it’s enticing to...
View ArticlePricing Questions Answered Bonus 1
Did you tune into the Pricing Chat for Florists on Tuesday? If you missed it, grab it NOW before the limited time replay goes away! Free Pricing Chat Sign Up! I received MORE questions than I could get...
View ArticleClik here to view.
Floral Designer Q&A
I received some great questions from florists in my Facebook group this month, and I’m going to address them in a LIVE Q&A Session on Wednesday, May 31st, at 11am Eastern/ 8am Pacific and I would...
View Article